Other Projects
Royal Pains - Tools
- Royal Pains - Tools
in-house campaign
'The end justifies the means' this is the best way to describe Dr. Hank. The use of tools in an inappropriate way is one of the attributes of this particular 'freelance' doctor who attends rich and famous people. The depiction of an infography and a description helps to explain the ideal purpose of a tool and its interaction with its name in contrast with the alternative choice given by Dr. Hank, who is a perfect example of this well known aphorism. - Credits:
Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Ingrid Ruiz
Copy Producer:
Placido Sutil
Design & Animation:
Alejandro Ocando - Stills
Description
'The end justifies the means' this is the best way to describe Dr. Hank. The use of tools in an inappropriate way is one of the attributes of this particular 'freelance' doctor who attends rich and famous people. The depiction of an infography and a description helps to explain the ideal purpose of a tool and its interaction with its name in contrast with the alternative choice given by Dr. Hank, who is a perfect example of this well known aphorism.
[ in-house campaign ]
Credits:
………………………………………………………………
Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Ingrid Ruiz
Copy Producer:
Placido Sutil
Design & Animation:
Alejandro Ocando
[ in-house campaign ]
Credits:
………………………………………………………………
Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Ingrid Ruiz
Copy Producer:
Placido Sutil
Design & Animation:
Alejandro Ocando
Fields
Graphic Design, Motion Graphics, Television
2011
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Demo Reel - 2011
A collection of my work up to January 2011 made as -in-house- Motion Graphic Designer in Sony Entertainment Television, leading cable channel in Latin America and Brazil.
Music:
Get Down (Calvin Harris Remix) GrooveArmada Feat Stush & RedRat 2011 Motion Graphics, Graphic Design, Television -
Sony 2010 Holidays Advices!
Sony Entertainment Television decided to provide its audience with sound advice to end the year on a high note. The best way we found to do this was reminding our viewers that they should adapt their new year's promises to their actual capabilities: it's better for everyone to accomplish a promise partially that ending up with nothing.
[ in-house campaign ]
Recognition:
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Bronze in Promax BDA 2011 - Latin America Awards
Category: Holidays/Special Event Campaign - Television
Nominated in Promax BDA 2011 - World Awards
Category: Holidays/Special Event Campaign - Television
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Ingrid Ruiz
Copy Producer:
Ingrid Ruiz
Design, 3D & Animation:
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
PacMan! - Ghost Whisperer
Old Skool is the New School! With that in mind we made this promotion where Ghost Whisperer’s star (Jennifer Love Hewitt) is our Ms. Pac Man, trying to establish a relation with the ghosts, but at the end she’s forced to escape from their annoyance. Everything here is Atari-related, the graphics, the animation, the sound design and that robotic voice that assures that Ghost Whisperer is a game…from beyond.
[ in-house promo ]
Recognition:
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Nominated in Promax BDA 2007 - World Awards
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Luz Calero
Copy Producer:
Juan Manuel Acosta
Design & Animation:
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
59th Emmys 2007
Trying always to turn our weaknesses into strengths, we could not oversee our ridiculous Emmy nominations/wins ratio. Profit and loss reports, pie charts, bullet points, percentages, and so on, were the inspiration for this campaign.
[ in-house campaign ]
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Luz Calero
Copy Producer:
Juan Manuel Acosta
Design & Animation:
Juan Pablo Valdivieso
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
New Seasons & Series
In January and February the Programming Acquisition Department of Sony Entertainment Television has the best possible 'poker hand' with these long-awaited premieres, shows and new seasons.
[ in-house promo ]
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Francisco Oduber
Copy Producer:
Ana Patricia Laya
Design & Animation:
Alexandra Garcia
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
Dramedy
When you put together Tom Cruise and Katie Holmes or Brad Pitt and Angeline Jolie you get TomKat and Brangelina. So, what happens if you mix Drama and Comedy? Dramedy, a space where there's no need to only look at the dramatic side of an uncomfortable situation but also the funny one. With a colorful campaign you can see the results of these combinations and the both sides of a same scene in two important series from the channel.
[ in-house campaign ]
Credits:
………………………………………………………………
Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Ingrid Ruiz
Copy Producer:
Annette Barriola
Design & Animation:
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
Desperate Housewives - New Season
After 5 years, a lot of things have changed and many troubles have arisen in Wisteria Lane. Our fable story begins with an animated book revealing in an innocent way what has happened with Eddie and Susan in that long time. But suddenly Dave Williams, Edie's third husband, makes his appearance to complicate the once monotonous tale.
[ in-house campaign ]
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Ingrid Ruiz
Copy Producer:
Plaicdo Sutil
Design & Animation:
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
EPH - Espacio Producido en Hollywood
Sony Entertainment Television, a channel distinguished by its Series and Reality Shows creates a campaign aiming to launch an updated version of the franchise 'EPH - Espacio Producido en Hollywood' (Space Produced in Hollywood) where movies from a variety of genres are aired every Friday. The literal meaning of the first two words that compose the name are explained using sober typographical elements and sound effects, then, the word Hollywood comes in adding a twist to the meaning of the franchise name.
[ in-house campaign ]
Recognition:
………………………………………………………………
Nominated in Promax BDA 2011 - Latin America Awards
Category: Movie Promotion - Television
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Ingrid Ruiz
Copy Producer:
Ingrid Ruiz
Design, 3D & Animation:
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
Fall 2006 - Survivor
One or two series out of ten usually make it to a second season. Based on this statistical figure, we have fun by creating a survival theme campaign where only the 'fittest' series make it through their first seasons and reach a good place in Sony Entertainment Television’s programming grid. Along with 'veteran' series, they’ve already lived the survival experience. Now they’ll fight for a new season.
[ in-house campaign ]
Recognition:
………………………………………………………………
Nominated in Promax BDA 2007 - World Awards
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Luz Calero
Copy Producers:
Jessica Rojas
Arturo Duran
Antonio Sosa
Ana Patricia Laya
Juan Manuel Acosta
Design & Animation:
Axel Power
Cristine Garcia
Alexandra Garcia
Juan Pablo Valdivieso
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
AMA American Music Awards
We made this campaign making fun on the foreign origin of some of the artists nominated for the AMA’s, where there's no need to be an American to win an American Music Award. Their American rivals are trying to get them out of competition putting the aforementioned artists in unfavorable situations.
[ in-house graphical package - campaign ]
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Luz Calero
Copy Producers:
Antonio Sosa
Luis Blanco
Design & Animation:
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
CSI rocks!
A cause of death sang and well represented graphically by Dr. Al is a sign that CSI is not the same as before. CSI rocks!
[ in-house promo ]
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Luz Calero
Copy Producer:
Jessica Rojas
Design & Animation:
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
Grey's Anatomy - Cut, Suture, Close
Inspired by the steps followed to heal a wound (cutting, stitching, closing), we tried to prove with this campaign how this show’s characters have followed the same steps to 'heal' their emotional wounds.
[ in-house campaign ]
Recognition:
………………………………………………………………
Nominated in Promax BDA 2007 - World Awards
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Francisco Oduber
Copy Producer:
Ana Patricia Laya
Design & Animation:
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
50th GRAMMY 2008
50 years is a lot of time if you pretend to lead a hectic musician's life as Britney Spears. Or will be short if you earn money as Madonna or Paul McCartney. But the truth is that you can see all these stars at the same event: the 50th Grammy Awards.
[ in-house campaign ]
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Luz Calero
Copy Producers:
Viviana Matheus
Placido Sutil
Design & Animation:
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
Grey's Anatomy - Love Triangle
Among all types of triangles, love triangles are the ones we envy the most. This situation is didactically stated through playful and simple graphics.
[ in-house promo ]
Recognition:
………………………………………………………………
Silver in Promax BDA 2007 - Latin America Awards
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Luz Calero
Copy Producer:
Jessica Rojas
Design & Animation:
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
Anti FIFA World Cup Campaign
While all channels in Latin America are suffering form the fever of the World Cup, Sony Entertainment Television delivers a special campaign aimed to a forbidden and unheard audience, those who don't want know nothing at all about Soccer! Throughout the 3 promotional spots you can see different situations where people 'win' special tickets and are forced by referees to attend the event.
[ in-house campaign ]
Recognition:
………………………………………………………………
Gold in Promax BDA 2007 - World Awards
Category: Branding / Image Campaign using one or more media
Gold in Promax BDA 2006 - Latin America Awards
Promo: Anti World Cup - Motel
Category: Funniest Promo
Gold in Promax BDA 2006 - Latin America Awards
Category: Themed Campaign
Silver in Promax BDA 2006 - Latin America Awards
Category: Station Image Campaign
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Luz Calero
Production Agency:
El Cielo
Design & Animation:
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
Grey's Anatomy Trivias
There are some unknown facts about the human body that can be found in encyclopedias; Just like their fingerprints, every person has a unique disposition of their taste buds, blondes have 15% more hair than brunettes, at 75 years old, an average individual has sex 4.239 times. Fortunately, in Grey's Anatomy, they seem to know very well this kind of facts and their implications.
[ in-house campaign ]
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Luz Calero
Copy Producer:
Juan Manuel Acosta
Design & Animation:
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
No Ordinary Family - Teasers
Without revealing the cast these teasers show a glimpse of two members of the Powell family in a minimalist world to emphasize their super powers in a caricatured way. The third promo reveals the characters and their profiles as a case study.
[ in-house campaign ]
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Ingrid Ruiz
Copy Producer:
Annette Barriola
Design, 3D & Animation:
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
90210 Premiere - SlamBook
90210 is back, and is better, hotter and classier than ever. This premiere campaign is based on the tag line '90210, same code, new rules' and is presented with a student's notebook look.
[ in-house campaign ]
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Ingrid Ruiz
Copy Producer:
Viviana Matheus
Design & Animation:
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
Medium - Horror Screams
Making fun of the cliché character in the black and white horror genre films, we take the famous expression of a heartbreaking and high-pitched scream to recreate with humor a dramatic plot.
[ in-house promo ]
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Luz Calero
Copy Producers:
Viviana Matheus
Jessica Rojas
Design & Animation:
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
What About Brian - Courtship
Some mammals have problems to find a mate, this led us to make a promo where we can see the troubled individual going through the four stages of mating; 1. Female choice 2. Courtship 3. First contact and 4. What follows… Needless to say, any resemblance to any TV channels, is purely coincidental.
[ in-house promo ]
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Luz Calero
Copy Producer:
Antonio Sosa
Design & Animation:
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
SET Programming Video - 2006
Based on the fact that buttons are the most important of man’s inventions, we made this video, with our distinctive sense of humor and some fast-paced music, to show our clients the new programs Sony Entertainment Television is bringing in 2007. This is an edited version of the original video.
[ in-house promo ]
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Luz Calero
Copy Producers:
Ana Patricia Laya
Arturo Duran
Design & Animation:
Axel Power
Cristine Garcia
Juan Pablo Valdivieso
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
Sony Entertainment TV 15th Anniversary - Branding
There is no better way to celebrate our 15 years on air, than being congratulated by the stars of the cast from the most popular shows in our channel! The graphics are derived from the brand image.
[ in-house campaign ]
Recognition:
………………………………………………………………
Nominated in Promax BDA 2011 - World Awards
Category: General Branding / Image Campaign - Television
Credits:
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Client: Sony Entertainment Television LATAM, Sony Pictures Television International.
Art Direction:
Andrea Ayala
Creative Manager:
Ingrid Ruiz
Copy Producer:
Ingrid Ruiz
Design & Animation:
Alejandro Ocando 2011 Graphic Design, Motion Graphics, Television -
Miscellaneous - A bit of Motion
The Last Journey of Dalia
documental Intro
This short intro was created for a documentary that portrays the traditional burial of Dalia, a small girl from the Wayuu Tribe, an Amerindian ethnic group of the La Guajira Peninsula in northern Colombia and northwest Venezuela that believes that the life cycle doesn't end with death, but that a relationship with one's bones continues. The autochthonous iconography, symbology and other cultural references were used for the design of this intro.
Client:
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Por Fuera Producciones.
Art Direction, Design & Animation:
Aleajndro Ocando
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Bon Voyage
segment bumpers
These bumpers were designed for ‘Bon Voyage’, a travel show hosted by Sandy Brawerman. The program is divided in 6 segments, where the viewers gets to know the location, hotels, restaurants, museums, beaches, discotheques, travel tips and more.
Client:
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Sun Channel Tourism Television / Bon Voyage TV
Art Direction, Design & Animation:
Aleajndro Ocando 2011 Graphic Design, Motion Graphics, Television -
Sony Entertainment Print Selection
Some in-house works for Marketing & Sales department from 5 years ago...
Graphic Design:
Alejandro Ocando 2011 Branding, Graphic Design, Print Design -
Miscellaneous - A bit of Illustration & Photograph
Old works from my student days...
Credit:
Alejandro Ocando 2011 Illustration, Photography -
Typography Deconstructed
This is an exercise when I was studying design, the task; cut words from magazines and compose them in a white paperboard, then scan it and erase some parts of the typography leaving only the lines that share the same attributes.
2011
Graphic Design, Typography
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The Ecologists
The Ecologists tells the story of a family who loves pets, but in a very twisted way.
From little Bonifacio to Grandma, everyone likes to torture the little animals. But the only one opposing the abuse is María, who along with his lucky dog, tries to save these little creatures from a death. The illustrations were done with colored pencils, letters cut from magazines and markers for the text.
Illustration & Graphic Design:
Alejandro Ocando 2011 Illustration, Graphic Design -
Bacalao Men - Album Design
In 2004, Bacalao Men, a rock-bugaloo venezuelan band, needed a design for their upcoming album, the theme should be something related to the cultural icons from Caracas, the capital of our country. As an exercise for my design institute, ProDiseño, our teacher asked to experiment with the 'spaces' available in each page of the cd booklet, but only using typography and graphical elements in black & white. After that, I included some architectural elements and recognizable references from the city. Finally, original photography was added as a main element and I came to a satisfying result, but at the end, I think that the design process was the most important thing in this whole project.
Graphic Design & Photography:
Alejandro Ocando 2011 Graphic Design, Typography, Print Design -
Totuma - reel 07 DVD
Pitches for the redesign of the Totuma 2007 Reel box, dvd label and menu layouts. The graphics elements were selected inspired in the iconic elements that represent the local nature’s beauty.
Graphic Design:
Joel Vaiser
Alejandro Ocando 2011 Graphic Design, Motion Graphics