We were working for 2 months like crazies on this Breast Cancer awareness campaign for LIFETIME Latin America. It has been an intense journey, full of strong emotions and feelings. We only hope our little campaign contributes somehow to educate and create awareness on the overwhelming statistics: 1 in 8 women will be diagnosed with Breast Cancer over their lifetime.
Please take care of yourself, make monthly breast self-exams to help you be familiar with how your breasts look and feel, so you can alert your healthcare professional if there are any changes. Early detection is key.
Dedicated, with love, to all those whose lives have been touched by cancer, specially to our personal heroines: Gladys Redondo de Reinfeld, Gabi Valladares, Annie Reinfeld, Laura Velazquez, Carmen E. Montcourt, Gabriela Enis.
2016.Cannes lions
Prize: Bronze
Category: Health & wellness - film craft: art direction
Project: Breast cancer awareness campaign
Client: Lifetime
Submitted by: Totuma communications & design
2016.Promaxbda
Prize: Gold
Category: Channel holiday/special event campaign
Project: Breast cancer awareness campaign
Client: Lifetime
Submitted by: Lifetime latin america
2016.Promaxbda
Prize: Silver
Category: Art direction and design/general channel image spot
Project: Breast cancer awareness campaign
Client: Lifetime
Submitted by: Lifetime latin america
2016.Promaxbda
Prize: Bronze
Category: Art direction and design/public service announcement
Project: Breast cancer awareness campaign
Client: Lifetime
Submitted by: Lifetime latin america
Featured in Stash Magazine
Creative Direction: Hubert Reinfeld
Art Direction: Vladimir Mihalkov, Cristina Brieno
Producer: Vladimir Mihalkov, Hubert Reinfeld
Creative Direction (lifetime): Pedro Gonzalez
Marketing Direction (lifetime): Nathalie Alvarez
Copy: Hubert Reinfeld, Lucy De Freitas
Live Action Direction: Vladimir Mihalkov, Hubert Reinfeld, Juan Pablo Enis
Director Of Photography: Juan Carlos Castillo
Editing And Color Grading: Vladimir Mihalkov
Graphic Design: Cristina Briceno, Alejandro Ocando
Animation: Alejandro Ocando
Compositing: Alejandro Ocando, Vladimir Mihalkov
Vfx: Marcial Gonzalez
Additional Timelapse: Leo Reinfeld
Cast: Ashley Hernandez, Lucy De Freitas, Gernesha Lundy
Making Of: Ashley Hernandez
Drone Operator: Vladimir Mihalkov
Sound Design & Mix: Estudio Pararrayos
Original Soundtrack: L. Boccherini
Soundtrack: Notturna Delle Strade Di Madrid
Project Description: Totuma Communications & Design
Art Direction: Vladimir Mihalkov, Cristina Brieno
Producer: Vladimir Mihalkov, Hubert Reinfeld
Creative Direction (lifetime): Pedro Gonzalez
Marketing Direction (lifetime): Nathalie Alvarez
Copy: Hubert Reinfeld, Lucy De Freitas
Live Action Direction: Vladimir Mihalkov, Hubert Reinfeld, Juan Pablo Enis
Director Of Photography: Juan Carlos Castillo
Editing And Color Grading: Vladimir Mihalkov
Graphic Design: Cristina Briceno, Alejandro Ocando
Animation: Alejandro Ocando
Compositing: Alejandro Ocando, Vladimir Mihalkov
Vfx: Marcial Gonzalez
Additional Timelapse: Leo Reinfeld
Cast: Ashley Hernandez, Lucy De Freitas, Gernesha Lundy
Making Of: Ashley Hernandez
Drone Operator: Vladimir Mihalkov
Sound Design & Mix: Estudio Pararrayos
Original Soundtrack: L. Boccherini
Soundtrack: Notturna Delle Strade Di Madrid
Project Description: Totuma Communications & Design
